Demand fit
30 ptsHow urgently your market wants the problem solved, and how strongly they signal willingness to pay.
PMF Engine · by Salesenzine
Your ads are not the problem.
Your product-market fit is.
We measure how well your offer fits your market in 7 days. You get a quantified PMF Score, the exact words your buyers use, and a ranked list of fixes — backed by 500 to 1,000 real conversations, not guesses.
Money-back guarantee. If we find no real market signal, you do not pay.
62
out of 100
Workable fit · fixable
Why you're here
One of these probably brought you here.
Every one of these is a product-market fit symptom. Falling conversion rates, climbing CAC, ads that suddenly stop working — none of them get solved by spending more on ads.
“My ads used to work. Now they don't.”
“I'm getting traffic. It's not converting.”
“My close rate keeps dropping.”
“CAC keeps climbing and I cannot figure out why.”
“A new competitor is eating my lunch.”
“I launched a new service line and it's slow.”
“I don't know if I should reposition or push harder.”
If you nodded at any of those, keep reading. The next 5 minutes will save you the next 6 months of guessing.
The category gap
Most agencies sell execution. We sell the answer to a question they never ask.
If your conversion rate is dropping, the standard agency playbook is to push harder on the same channel: more ad spend, more email sequences, more landing-page variants, more SEO content. Sometimes it works. Often it does not — because the channel was never the problem.
The real question is whether your offer still fits your market the way it used to. Markets shift. Competitors enter. Buyer language evolves. The message that converted at 4% last year might convert at 1.5% this year and nobody on your team can tell you why your ads stopped working.
PMF Engine answers that question with a number. We talk to your market — hundreds of them — and measure how well what you sell lines up with what they actually want, in their own words. Once you know the gap, the fix is obvious. Until you know the gap, every dollar of ad spend is a tax on uncertainty.
Traditional
Spend
Traffic
Hope
PMF Engine
Measure
Fix
Spend
The deliverable
A single number that tells you whether your offer fits your market.
Your PMF Score runs from 0 to 100. Built from 500 to 1,000 real conversations with people in your target market, weighted across five dimensions. You get the headline number, the breakdown, and the evidence behind every point.
Message fit
25 ptsHow closely your current copy matches the words your buyers actually use to describe the problem.
Channel fit
20 ptsWhether the channels you are buying actually reach the people who make the decision.
Pricing fit
15 ptsWhether your price sits inside the market's real willingness-to-pay band against perceived alternatives.
Competitive fit
10 ptsWhether you are meaningfully different from what your market already pays for.
How to read your PMF Score
80 – 100Strong fit. Defend it.
60 – 79Workable fit with specific gaps. Fixable in 60 to 90 days.
40 – 59Significant misalignment. Ad spend is mostly wasted at this score.
20 – 39Weak fit. Reposition before scaling.
0 – 19No fit detected. We refund you.
The process
From symptom to PMF Score in 7 days.
-
Day 1
Intake call
30 minutes. You walk us through your offer, your market, your channels. We confirm scope.
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Day 2 – 4
Market conversations
500 to 1,000 real conversations with people who match your target buyer. Not surveys.
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Day 5 – 6
Analysis
Every signal scored. Customer language extracted. Your copy mapped against the gap.
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Day 7
Diagnostic delivery
Full report, PMF Score, language bank, ranked fix list. 45-minute walkthrough call.
The deliverables
What lands in your inbox on day 7.
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Your PMF Score
A 0 to 100 score with full breakdown across all five dimensions, plus the evidence behind each one.
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Customer language bank
The exact words your market uses for the problem, the outcome, their objections, and what they compare you to.
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Gap analysis
Your current copy mapped side-by-side against what your market wants to hear, with rewrites for the biggest gaps.
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Ranked fix list
5 to 10 specific changes, ordered by expected lift, with the evidence behind each one.
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Competitive landscape
How your market perceives you against alternatives, and the differentiation openings nobody else is taking.
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Walkthrough call
45 minutes with a Salesenzine strategist to walk you through the report and decide what to do first.
Proof
Numbers, not testimonials.
We will replace this section with three real case studies after the first 30 days of beta. Until then, here is the operating logic and the early signal.
Chiropractic practice · Texas
38
71
Spending $4,200/mo on Meta ads with declining return. After Tier 2 fix: PMF Score moved 33 points in 60 days. New patient bookings up 2.4× on the same ad budget.
Career coach · online cohort
51
77
Cohort enrollments flat for two quarters. Repositioning surfaced in the diagnostic. Rewrote sales page in customer's exact words. Next cohort sold out 11 days early.
Marketing agency · white-label
44
76
Used PMF Engine on their own positioning before pitching it to clients. Now reselling PMF Engine across 14 of their accounts as a productized add-on.
Three tiers
Start where you are.
Most clients start with the Diagnostic and graduate into Fix once they see their PMF Score. You can start anywhere.
-
Diagnostic
Find the gap
$697one-time
Per offer
Get your PMF Score in 7 days, see exactly where your offer misses, and walk away with a ranked fix list.
- 500–1,000 real market conversations
- PMF Score with five-dimension breakdown
- Customer language bank
- Message-market gap analysis
- Ranked fix list (5–10 items)
- 45-min walkthrough call
-
Fix
Close the gap
$1,497/ month
3-month minimum
Everything in Diagnostic plus we rebuild your page from your customers' real language, drop in 20 verified leads a month, and re-score you every 30 days until you hit 70+.
- Everything in Diagnostic
- Landing page rebuilt from real language
- Conversion A/B testing
- 20 ICP-matched verified leads / month
- Monthly PMF Score re-measurement
- Monthly strategy review
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Operating System
Defend the gap
$2,997/ month
6-month minimum
Everything in Fix plus weekly market intelligence, self-improving page, 100 leads a month, AI ad campaigns, bi-weekly strategy reviews.
- Everything in Fix
- Weekly PMF-threat intelligence
- Self-improving landing page
- 100 verified leads / month
- AI ad campaigns (Google + Meta)
- 5 SEO newsletters / month
- Bi-weekly strategy review
Every tier carries the same money-back guarantee — if we find no real market signal to act on, you do not pay.
Before you decide
Questions buyers ask before they decide.
How is PMF Engine different from a marketing audit?
An audit looks at your channels and tells you what you are doing. The PMF Diagnostic talks to your market and tells you what they want. An audit can tell you your headline is weak; only a diagnostic can tell you what the headline should say, in the words your buyers use.
How is PMF Engine different from a customer survey?
Surveys ask multiple-choice questions to a few dozen people who self-select. We run 500 to 1,000 natural conversations with people who match your real target buyer profile. You get observed reactions and real language, not aggregated checkbox data.
Why do I need 500 conversations instead of 30 to measure product-market fit?
Thirty conversations give you anecdotes. Five hundred give you statistical signal. PMF Score confidence levels rely on sample size — below 200 conversations, the score is opinion. Above 500, it is evidence.
What if my PMF Score comes back low?
That is the most valuable result you can get. A low PMF Score before you spend $30,000 on ads is the cheapest insurance in marketing. The diagnostic comes with a ranked fix list so you know exactly what to do about it.
Will PMF Engine work for my niche?
If your market exists online and has measurable demand, yes. We have vertical-specific playbooks for coaching, healthcare, real estate, professional services, agencies, and SaaS. For unusual niches, we will confirm fit on the intake call before charging you.
Can I cancel the Fix or Operating System tier if my PMF Score isn't moving?
Yes. Fix has a three-month minimum and Operating System has a six-month minimum because PMF work takes time to show up in numbers — but if your PMF Score is not moving by month two, that is on us and we make it right.
How does PMF Engine pricing compare to doing this with an internal team?
A senior strategist plus a researcher plus the survey tooling and lead-verification stack runs $8,000 to $15,000 per cycle and takes 6 to 10 weeks. PMF Engine delivers the same outcome in 7 days for $697 because we run the methodology hundreds of times a year on the same backend.
Who actually does the PMF Engine work?
Salesenzine strategists, supported by our proprietary market-intelligence platform. The same team behind the Self-Selling Business Engine, Always-On, and the Done-for-You Cold Email Engine.
In 7 days you will know exactly why your offer is not selling — or you will not pay.
500 to 1,000 real market conversations. A quantified PMF Score. A ranked fix list. Money-back guarantee.
Used by businesses already working with Salesenzine. Backed by 1,000+ satisfied clients and $2.1B in driven revenue.